Gone are the days when women waited around for a parent, fiancé or spouse to buy them jewelry. Today, according to research done by Mintel in 2015, 30% of women report buying themselves non-diamond jewelry* as a treat or even for no special reason, 19% of women report buying themselves non-diamond jewelry as a birthday gift, and 20% of women report buying themselves non-diamond jewelry as a holiday gift or for some other special event or occasion. Another 7% of women actually buy their own anniversary gifts! All that adds up to a lot of women buying jewelry for themselves these days!
Jewelry is an incredibly personal purchase. We all have different tastes, respond to different stories, and are concerned about different features. At Omi Privé, we don’t get too hung up on “selling” jewelry. Sure, all businesses need to sell, so that’s certainly something we do. But we spend far more time thinking about the design of our jewelry, the characteristics of the gemstones we select for each piece, the places those gems were found and mined, and the stories that surround these very precious gems. We know that when women go looking for something special, they know it when they see it, and they want to learn more about it. So instead of “selling,” we get to engage in conversations about natural beauty, design, and extraordinary craftsmanship. And that’s why we love our work!
* Jewelry in which diamonds are not the primary gem material, including primarily metal jewelry.