by Nicolette Kovacevich, G.G.
Manager of Fine Jewelry, Omi Privé
With the start of the new year, requests and purchases are already being made for Valentine’s Day. I decided to do a bit of research for this significant holiday.
Valentine’s Day can be traced to an ancient Roman festival called Lupercalia, which was celebrated annually in mid-February. The festival was to avert evil spirits and purify the city, releasing health and fertility. Later, in the third century AD, Emperor Claudius II banned marriage in an effort to strengthen the Roman military. He believed that single males made better soldiers. A defiant Roman priest named Father Valentine performed marriage ceremonies in secret. The emperor caught on, and sentenced him to death. It is stated that while imprisoned, Father Valentine fell in love with his jailer’s daughter. On the morning of his execution, February 14th, he passed the young girl a note, and signed it “from your Valentine.” Thus, a tradition was born.
Today, 1 billion cards are sent each Valentine’s Day. 220 million roses are produced for this day alone in the U.S. Every year, an estimated 6 million couples are likely to get engaged on February 14th. One of the most interesting facts is that $4 billion is spent on jewelry to be given on Valentine’s Day every year.
Currently, there are many captivating Omi Privé pieces to be gifted this holiday. It was difficult to compile this list of favorites!